44 IS NAMED AFTER NEUKÖLLN, THE DISTRICT OF BERLIN WHERE MAX KOBOSIL WAS BORN AND WHERE IT ALL BEGAN. IT'S A CONCEPT OF "DAY AND NIGHT", OF LIVING THE STREETS. STRONG LINK TO BERLIN’S SUBCULTURE AND THE CITY’S ETHNIC GROUPS, ARTISTS, AESTHETIC AND MUSICAL INFLUENCES. VALUES THE MESSAGE BEHIND THE BRAND IS A SENSE OF FREEDOM AND AGGREGATION, ENDLESS EUPHORIA. IT'S NIGHT, BUT IT DANCES IN THE LIGHT AND DRAGS THE DARKNESS OF NIGHT INTO THE LIGHT OF DAY. COLLECTION ESSENCE A COLLECTION INSPIRED BY THE ELECTRONIC MUSIC SCENE, WITH AN INTRODUCTION OF EDGY TAILORING.
thank you, max kobosil
hechler & nickel
